Location: 2651 N. Eastgate Ave., Springfield MO 65803
Department: Marketing
Reports To: Marketing Director
Type of Position: Full-time

Job Summary:
As a Product Marketing Specialist at iSense and Sleep.8, you will play a key role in shaping how our products are presented to the world. We are looking for a self-motivated, detail-obsessed Product Marketing Specialist who will take full ownership of how our products are represented across print, web, and retail channels.
The ideal candidate is focused, efficient, and proactive, with the ability to manage projects from concept to completion without constant oversight. You must be a strong problem-solver who can independently research, organize, and communicate product value in a way that is both accurate and compelling. This role requires strategic thinking, excellent time management, and a drive for excellence in every task—big or small.

Key Responsibilities
Product Content Management

• Manage and maintain product content across all platforms—websites, printed materials, and digital campaigns—with a high level of accuracy and attention to detail.
• Own product description creation and updates, ensuring clarity, consistency, and alignment with brand voice.
• Work with cross-functional teams to ensure product listings and marketing assets are correct and up to date.

Product Positioning

• Conduct competitive research and market comparisons to understand how products should be positioned and differentiated.
• Collaborate with product and sales teams to refine key selling points and tailor messaging for different markets.
• Use customer feedback and internal data to guide positioning strategies and ensure messaging reflects buyer needs.

New Product Launch Support

• Lead the setup and marketing readiness of new products, including gathering specs, coordinating photography, and ensuring content accuracy before launch.
• Manage translations of product content for global markets, coordinating with translators and verifying localized accuracy.
• Work with the product development team to create use and assembly guides for each product across multiple languages.

Visual Coordination

• Coordinate with graphic designers and animators to ensure product visuals
  (renders, photos, animations) are clean, high quality, and brand-aligned.
• Understand how to assess and maintain image quality for digital and print deliverables, ensuring no pixelation or resolution issues.

Website & Email Marketing Support

• Support product content on websites across regions—adding new products, updating specs, and maintaining consistent information.
• Assist in writing and proofreading product-focused content for email campaigns and website updates.

Performance Tracking

• Monitor product performance by market and platform; track trends and make recommendations based on what’s working.
• Partner with internal stakeholders to refine messaging or visuals when product performance does not meet expectations.

What You’ll Need to Succeed

• A strong sense of personal accountability and pride in your work.
• Ability to manage multiple projects with competing deadlines without needing daily check-ins.
• Exceptional attention to detail—especially when working with product data, visuals, and customer-facing content.
• Ability to ask questions, spot inconsistencies, and solve problems independently.
• Collaborative spirit and professional communication skills when working cross-functionally.
• Experience with marketing platforms, content management, and basic visual file handling.
• Familiarity with Shopify and Adobe InDesign is a plus.
• Experience managing product content across multiple languages is a plus.

Performance Evaluation

You will be evaluated based on:

• The accuracy, clarity, and timeliness of product content updates.
• The impact of your contributions on product launches and sales enablement.
• Your ability to collaborate effectively across teams and proactively manage your projects.
• The quality and consistency of product visuals and messaging across platforms.
• Your ability to track results, flag issues, and make content or strategy improvements.

We’re looking for someone who is detail-oriented, highly organized, and passionate about ensuring our product messaging is clear and compelling across all platforms. You will need to be curious and proactive, always seeking to improve how we position our products and communicate their value to diverse audiences.
A successful candidate will thrive in a fast paced, collaborative environment and have the mindset to think strategically while executing with precision. You must be a creative problem solver who is comfortable working across different teams and geographies, handling multiple projects at once, and taking ownership of product marketing from start to finish.

Key Responsibilities:

• Product Content Management:

• Oversee the development and maintenance of product content across websites, print materials, and other marketing channels, ensuring consistency and accuracy in product descriptions, visuals, videos, and related materials.
• Ensure all marketing communications (web, print, digital) are aligned with current product offerings and maintain consistency in how products are represented.

• Product Positioning:

• Conduct competitor analysis to be aware of how our products compare to competitors.
• Assist in the development of product positioning strategies that differentiate our products from competitors and highlight key selling points.
• By studying buying behaviour and customer surveys, work to understand the target audience for each product across all business segments.

• New Product Setup and Translation Facilitation:

• Assist the product team in the setup of new products ensuring that all necessary product information, visuals, and content are ready for launch.
• Facilitate the translation of product content into multiple languages for global markets, collaborating with partners to ensure accuracy and cultural relevance.

• Visual Representation:

• Facilitate the creation of renderings and images of products for use in our communication by working with graphic designers and animators to create compelling visuals and animations for our
  products.
• Ensure that product images and animations are high quality and effectively communicate the product’s features and benefits.

• Performance Tracking and Reporting:

• Monitor product performance across various markets, regions, and stores, providing insights and recommendations based on data trends.
• Track the effectiveness of product marketing strategies and adjust approaches based on sales performance and market feedback.

• Email Marketing and Website Content Support:

• Assist in developing email marketing content across all business segments.
• Support website content updates to reflect the latest product offerings and ensure the accuracy of product descriptions, visuals, and videos.

• What You’ll Need to Succeed:

• A proactive and detail-oriented mindset, with a passion for ensuring consistency and accuracy in product marketing.
• Strong project management skills, with the ability to handle multiple projects across different teams and geographies.
• Excellent communication skills, capable of working cross-functionally with marketing, sales, creative teams, and external partners.
• The ability to think strategically while executing with precision and efficiency.
• A collaborative spirit, comfortable working with designers, animators, and content creators to deliver high-quality product visuals.
• Experience with product marketing, content management, and competitive analysis.
• Familiarity with content translation processes and managing product information across multiple languages and regions is a plus.

• Performance Evaluation:

Your performance will be evaluated based on:

• The consistency, accuracy, and effectiveness of product content across all channels.
• The success of product positioning strategies in driving sales and customer engagement.
• Timely and effective setup of new products and translations for global markets.
• Collaboration with artists and animators to deliver high-quality product visuals and animations.
• Your ability to track and report on product performance and make data-driven recommendations.